This session will show you how to structure and sell a keynote speech that can greatly add to your business success. If Applied Improv were an implement, it would be a Swiss Army knife- lots of applications, lots of tools, lots of combinations, easy to carry around. One of the tools would be a “Keynote Speech.” “Keynote” is a broad term that usually refers to a speech/program that is part of a conference or multi-session event and is delivered to the entire group. Also referred to as a “plenary session,” it is different than a “breakout session.” I gave my first keynote in 1991 and it has been the foundation for my business ever since. My guess is that 90% of my business – keynotes, workshops, facilitation, writing- can be traced to a keynote.Benefits of keynotes include:Length is usually 90 minutes or lessThey are story-driven so are relevant to the audienceFunction as showcase for your ability and presentation skillsThey pay well. In this workshop you will learn the 5 key components of a keynote speech, recognize self-limiting beliefs regarding keynote development, and identify a target market for one of your keynotes. Come with questions and ideas!
Izzy Gesell, CSP has delivered more than 250 keynotes. His 1997 book "Playing Along: Group learning Activities Borrowed from Improv Theater" was an early Applied Improv book for business.
